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Our Story

J Toy Alley began with a simple dream — to create a little “alley of joy” right here in Canada. As lifelong anime lovers and collectors, we’ve spent countless hours exploring toy shops, playing Kuji, and hunting for that one special figure that makes your heart skip a beat.

Growing up, we couldn’t always afford the figures we loved — many times, we could only stand outside the display window, staring and wishing. That memory stayed with us. So when we finally had the chance to start J Toy Alley, we made it our mission to bring in more fun, exciting collectibles at reasonable prices, so everyone can enjoy the things that once felt out of reach.

In 2024, I finally gathered the courage to bring this dream to life.
From a small passion project, J Toy Alley grew into a cozy space filled with Ichiban Kuji, prize figures, blind boxes, and collectibles that bring happiness to fans of all ages.

Whether you're looking for the perfect anime gift for your family or friends, unboxing a blind box, or adding a new figure to your shelf, we want you to Collect Your Joy! — just like our slogan says.

Here at J Toy Alley, we’re committed to offering a fun, friendly, and welcoming shopping experience, both in-store and online. Thank you from the bottom of our hearts for supporting our journey and for letting us be part of your collecting story.

Goku, Naruto, and Luffy figure box with J Toy Alley logo